End-of-Life Planning Platform

When you plan,
you ease their burden.

Serene Legacy guides families through the most important — and most avoided — conversations about end-of-life affairs. We make the difficult easy, so loved ones aren't left overwhelmed.

$84T
Wealth transfer expected over next 20 years in the US
60%
Of Americans lack any end-of-life documentation
73M
Baby Boomers entering peak planning years
$18B
Addressable US market for family planning services
Family conversations guided Estate planning simplified End-of-life wishes documented Families across the US served Partnerships with care networks Boston, MA — Founded 2024 Family conversations guided Estate planning simplified End-of-life wishes documented Families across the US served Partnerships with care networks Boston, MA — Founded 2024

Most families never
have the conversation.

The result is unnecessary conflict, financial chaos, and grief layered on top of grief. Serene Legacy changes that — before it's too late.

01
No Plan, No Peace
60% of Americans have no will, no advance directive, and no documented end-of-life wishes — leaving families to make heartbreaking decisions alone, under pressure.
02
A $84T Transfer Problem
The largest intergenerational wealth transfer in history is underway. Without guidance, families lose assets to disputes, taxes, and mismanaged estates every year.
03
Fragmented, Cold Solutions
Existing tools — lawyers, financial planners, DIY forms — are fragmented, intimidating, and fail to facilitate the human conversation that families actually need.

Momentum from
day one.

6+
Founding Team Members
3+
Pilot Partner Discussions
100%
Team Domain Expertise
2025
Launch Year

Three tailwinds converging.

I
The Great Wealth Transfer
$84 trillion moves between generations over 20 years. Families need guidance — and they're looking for it now.
II
73 Million Boomers Aging
The largest generation in US history is entering their 70s and 80s, creating unprecedented demand for end-of-life planning tools.
III
Digital Health & Wellness Moment
Post-pandemic, consumers are more open than ever to digital platforms that handle difficult, personal life events — from therapy to estate planning.
Seed Round Open
Ready to invest in
the conversation?
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Guided conversations.
Real outcomes.

Serene Legacy is a structured digital platform that walks families through end-of-life planning — from initiating the first conversation to documenting and storing final wishes securely.

A platform built for
the hardest moments.

We don't just provide forms. We provide a guided, empathetic experience that meets families where they are — helping them move from avoidance to action, one step at a time.

💬
Guided Conversation Prompts
AI-powered prompts gently guide families through the topics most people don't know how to start — healthcare directives, estate wishes, and end-of-life preferences.
📋
Documentation & Storage
Every decision captured in the platform is structured into a shareable, legally-relevant document families and their advisors can act on immediately.
🤝
Professional Network
Serene Legacy connects families to a curated network of estate attorneys, financial advisors, and hospice care specialists when they're ready to take formal action.
🔒
Privacy-First Design
Built with bank-grade security, end-to-end encryption, and strict data governance. Sensitive family information stays private — always.
Serene Legacy — Family Chat
Hi! I'm your Serene guide. Ready to start a conversation about your end-of-life wishes?
Serene AI · Now
Yes, I've been putting this off for years.
That's completely normal — and you're already ahead of 60% of Americans. Let's start gently. Who do you want to make sure is taken care of?
Serene AI · Now
My spouse and my two kids.
Perfect. I'll help you document your wishes for each of them. First — do you have a will in place?
Type a message…

Three revenue streams.
One platform.

B2C
Consumer Subscriptions
Monthly and annual subscriptions for individuals and families. Tiered plans from basic documentation to full guided planning with advisor access.
B2B
Enterprise Partnerships
White-label licensing to hospitals, hospices, senior living facilities, and financial institutions seeking to offer planning tools to their clients and patients.
REF
Professional Referrals
Revenue share agreements with estate attorneys, financial planners, and care providers in the Serene network — creating a flywheel of trusted referrals.

Want to see it in action?

Request a Demo

Experience that matters.

Serene Legacy was built by leaders who've spent decades in healthcare, technology, finance, and the public sector — united by a shared belief that end-of-life planning shouldn't be a crisis event.

MC
Michael Ziebell
Chief Executive Officer
Seasoned executive with deep experience leading growth-stage companies through product development and market expansion. Michael brings operational rigor and a people-first leadership philosophy to Serene Legacy.
Operations Growth Stage Leadership
↗ LinkedIn Profile
PS
Pankaj Som Chaturvedi
Co-founder & Board Chair
Decades of experience in enterprise technology and public-sector innovation. Pankaj's network across healthcare systems and institutional partnerships is a core strategic asset for Serene Legacy's B2B channel.
Enterprise Tech Public Sector Healthcare
↗ LinkedIn Profile
JB
Jonathan Boutin
Co-founder & Board Member
Technology leader with a background spanning product development and digital transformation. Jonathan architects the platform strategy and technical roadmap that powers the Serene experience.
Product Engineering Digital Health
↗ LinkedIn Profile
VG
Vinod (Vince) Grover
Co-founder & CFO
Financial executive with experience across private equity, investment management, and corporate finance. Vince leads the company's financial strategy, investor relations, and capital planning.
Finance Investor Relations Private Equity
↗ LinkedIn Profile
AK
Alok Kapoor
Co-founder & Board Member
Veteran strategist with experience advising organizations through complex transitions. Alok leads partnership development and brings a deep understanding of the senior care ecosystem to the board.
Strategy Senior Care Partnerships
↗ LinkedIn Profile
JK
Jeff Kimball
Co-founder & Board Member
Business development leader with a track record in scaling enterprise relationships and B2B go-to-market strategy. Jeff drives Serene Legacy's institutional and channel partnership pipeline.
Business Dev B2B Strategy GTM
↗ LinkedIn Profile
SP
Sumit Ayush Puri
Co-founder & Board Member
Innovation leader with expertise at the intersection of technology, policy, and human-centered design. Sumit shapes Serene Legacy's product philosophy and community engagement strategy.
Innovation Policy Product Design
↗ LinkedIn Profile
+
Join the Team
We're Growing
We're looking for mission-driven operators, technologists, and advisors who believe this work matters.
Reach Out

A once-in-a-generation
market. Right now.

The convergence of the Great Wealth Transfer, an aging Boomer population, and the digitization of personal finance creates an extraordinary opportunity — and Serene Legacy is positioned to lead it.

A massive market,
dramatically underserved.

End-of-life planning sits at the intersection of legal, financial, and emotional services — yet no platform has unified the experience. We're building the category.

Total Addressable Market (TAM) $18B
Serviceable Addressable Market (SAM) $4.2B
Serviceable Obtainable Market (SOM — Yr 5) $340M
"The $84 trillion generational wealth transfer has already begun — and most families are completely unprepared."
— CERULLI Associates, 2023 Wealth Transfer Report
Current Raise
$2M
Seed Round · SAFE Note
Product Development 40%
Sales & Marketing 25%
Enterprise Partnerships 20%
Operations & Legal 15%
Request Pitch Deck
Deck sent within 24 hours · NDA available
Investor Contact
investors@serenelegacy.com
Vinod Grover, CFO
+1 (617) 416-4496

Why Serene Legacy wins.

01
Category Creation
No single platform owns the end-of-life planning journey. Serene Legacy has the opportunity to define and dominate a new category — the way Mint defined personal finance or Headspace defined digital wellness.
02
Dual-Channel Moat
B2C consumer loyalty combined with B2B enterprise contracts creates a durable, multi-sided moat that's difficult to replicate — especially once institutional partnerships are in place.
03
High-LTV, Low-Churn Users
End-of-life planning is a long-term, emotionally invested relationship — not a transactional product. Users who complete their first plan are highly likely to return for updates, referrals, and expanded services.
04
Experienced, Mission-Driven Team
Seven founders with decades of combined experience in healthcare, finance, technology, and policy. This team has done this before — and they built Serene Legacy because they believe it matters.

Where we're headed.

2025 Q1–Q2
Foundation
Team assembled, company founded, seed round launched, MVP scoping complete.
2025 Q3–Q4
MVP Launch
Beta product launch, first 500 users, initial B2B pilot partnerships with 2–3 hospice/senior care organizations.
2026 H1
Scale & Revenue
5,000+ registered users, first recurring B2B contracts signed, Series A preparation begins.
2026–2027
Series A & National Expansion
National consumer launch, 10+ enterprise contracts, Series A close, expanded professional network.

The conversations
worth having.

Perspectives on end-of-life planning, the wealth transfer, family dynamics, and building in the longevity economy — from the Serene Legacy team.

Market Analysis
The $84 Trillion Transfer Has Already Begun — Is Your Family Ready?
More wealth will change hands over the next two decades than at any point in American history. We break down what that means for families, advisors, and the platforms serving them.
Serene Legacy Team8 min read
Family Dynamics
Why Smart, Loving Families Still Avoid End-of-Life Conversations
It's not avoidance for lack of care — it's avoidance because no one knows how to start. We look at the psychology behind the silence, and what breaks it.
Michael Ziebell, CEO6 min read
Industry Perspective
The Longevity Economy Is Bigger Than Healthcare — And It's Being Ignored by Startups
73 million Boomers are aging into a phase of life that demands planning, coordination, and emotional support. The technology serving them is two decades behind the need.
Pankaj Som Chaturvedi7 min read
Product Thinking
How We Designed Empathy Into Every Step of the Serene Platform
Building technology for grief-adjacent moments requires a different design philosophy. Here's how we approached building a product that feels human — not clinical.
Jonathan Boutin5 min read
Finance & Estate
What Happens to Your Assets If You Die Without a Plan? (More Than You Think)
The legal and financial consequences of dying intestate — without a will — are more severe and more common than most Americans realize. Here's what families actually face.
Vinod Grover, CFO9 min read
Culture & Mission
Why Seven People Left Successful Careers to Build Serene Legacy
The founding story of Serene Legacy — and the personal moments that made this mission impossible to ignore for a team that's seen the cost of unpreparedness firsthand.
Serene Legacy Team5 min read

Let's build this
together.

Whether you're a healthcare organization, an investor, or a professional who serves families in transition — we want to hear from you.

Enterprise & Channel Partners
We work with organizations that serve families in transition — bringing Serene Legacy's platform directly to the people who need it most.
  • Hospitals & Health Systems
  • Hospice & Palliative Care Providers
  • Senior Living & Memory Care Facilities
  • Estate Attorneys & Law Firms
  • Financial Advisory Firms
  • Insurance Companies
  • Employee Benefits Programs
White-label licensing, referral partnerships, and co-branded programs available. Let's explore what makes sense for your organization.
📍 867 Boylston Street, 5th Floor
Boston, MA 02116
Reach Out Directly
Tell us who you are and what you're looking for. We respond to all inquiries within one business day.